PR, Social Media, and Everything in Between

Archive for the ‘SPC 4350’ Category

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Fat Kids Ask Why


Children’s Healthcare of Atlanta’s Strong4Life campaign features obese children uncomfortable with their weight.  The ads feature obses children with headlines such as “WARNING: It’s hard to be  a little girl when you’re not.”

At first glance, these ads are shocking, and I wonder if they can actually work. What would the ads do to a child’s self esteem? According to an NPR article, critics warns that children who felt uncomfortable with their weight are less likely to engage in social activities with their peers, like playing outside.

But the point of these ads aren’t to scare kids, but rather their parents. In the TV spot, a child asks “Mom, why am I fat?”

The scare tactics reinforce a sense of alarm among viewers, which I think could be effective. The state of Georgia did their research and found that 75% of parents deny that their kids have a problem. Do you respond to scare tactics in ad campaigns?

The growing amount of criticism surrounding the ads could cause serious problems for the campaign. Most parents genuinely care about their children, and I hope they care enough to curb poor diet habits as well.

DIY Maps


Google has taken the next step forward with maps. Google Map Maker has come to the United States. People can now add locations, edit locations, create routes, and more.

Google Map Maker expands Google Maps from an infomative media with potential for users to share, to media that relies on collaborative use. Imagine if Google Map Makers partnered with a LBS like Foursquare. Users could create trails to follow, and remove fake locations. I think there’s a great potential to introduce its own LBS system as well.

One of the features Google Map Makers advertises in the short Youtube video is the ability to map out a campus. I added the Chatlos Communication Building to the Florida Southern College campus. Check back in a few days to see if you can find it!

I imagine that with the summer quickly approaching, more of my peers will add locations to our campus. To date, there’s one specific location mapped on the campus. Do you plan on adding any locations?

Users In Disguise: Fake Twitter Accounts


Ridiculous

Image Credit: "Ridiculous" By victoriafee

Fake Twitter accounts can be annoying, and sometimes they can be ingenious. The idea of a fake twitter account is acting like someone believable enough that everyone thinks you are that person.

Everyone wants to follow them to see what amusing tweets they post next, so they end up having real influence. @BronxZooCorba has an influence on Klout of 88 with over 50,000 unique tweets. @Darthvader has a Klout of 78.

These fake twitter accounts (see also parody twitter accounts) work because the voice is unique and authentic. Imagine if a school mascot, like Florida Southern‘s Mocise, talked about campus events in a voice unique to the mascot.

Take for instance @BronxZooCorba. The Bronx Zoo had a corba escape. The Twitter account is the corba’s encounters throughout the city. Even after the real corba was captured, the tweets continued.

The snake visits ball games and comments on tourists. This account has the potential to be a great asset to the NYC bureau of tourism or business.

I think there is real potential for a business with a mascot or spokesperson to create a fake twitter account to generate publicity and leads.

What’s your favorite fake twitter account?

UPDATE: PR Daily posted an article that gives the 3 social media lessons from @bBronxZooCorba. You can read the article here.

Guest Blogger: Joe Citro – “Google:1 Facebook:0”


This post features guest blogger Joe Citro. Joe is a senior at Florida Southern College majoring in Advertising. You can read the original post on his blog. Joe talks about google’s newest foray into social media with the +1 button.

Google : 1

Facebook : 0

Today everyone asks did you “like” my status or “like” my pictures? The real question is will “like” still even be used?  Today Google announced its rival version of the like button, the +1. This Google button will allow anyone to basically “like” something when searching for it.

The results from searching for something on Google are in the thousands, but with this +1 system you will be able to see how many people found a certain site helpful.  These tips will not only make your life easier but will give you the motivation to +1 a site that not many people have visited.

The goal is to +1 every site on the web allowing users to make an easier decision when it comes to questions of uncertainty while surfing the internet based off other peoples recommendations and +1′s.  You not only share this information with your friends and family but with the world, telling everyone I approve of this website!

I’m sure there are some kinks, such as how to regulate who +1′s a site more than once or how do you + 1 something if you want you identity to be private. So is time running out for the  facebook “like” or is +1 going to sink? Time will ultimately decide for us but until then I think people will use both services.

How do I measure this stuff anyway?


After taking an entire semester to study the use of social media for Public Relations, I know a few trillion reasons why and how social media can be useful.

measurement

Image Credit: "February 15, 2011" By Beto Ruiz Alonso

One of the most interesting things to learn has been how you can measure the success of social media campaigns. Measurement is obviously important if you want to be paid because companies want to know the bottom line before they spend money.

Social Media Examiner offers some great tips on how to create a strategy to measure social media. Remember that analytics mean nothing if you’re not measuring the right thing.

Here’s a breakdown of some useful, free ways to measure your reach through websites, Facebook, and twitter.

Google Analytics – Arik Hanson wrote a great post on his blog to explain 5 uses to measure blog activity

Facebook Insights – tool on Facebook that provides great statistics for pages

Klout – measures individual twitter accounts

What are some other great tools that PR agents can use free?

 


This post was sparked by an article on PR Daily.

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