PR, Social Media, and Everything in Between

Archive for March, 2011

Sharing Your Favorites


In 1999 the web was new, and AOL was the one of the major internet providers. In comparison to today, I feel odd anytime I use Internet Explorer. We’ve come a long way in the evolution of internet browsers, although favorites/bookmarks are still a staple.

Poppy Wedding

Image Credit: "Poppy Wedding" By Sarah Parrott

The days of pressing the little heart to add a site to your favorites have passed. It’s no longer practical to connect your bookmarks to single web browser or computer. These days we have something new: Social Bookmarking.

How It Works

Step 1: Create an account on a social bookmarking site. (I use Diigo!)
Step 2: Surf the web, and find relevant content (It’s up to you to define relevant.)
Step 3: Using the bookmarking service, bookmark the link.
Step 4: Add tags to the bookmark, so you can find it next time you’re looking for it.
Step 5: Share these links with others by using public settings or connecting with your friends.

 

Benefits for Students

As a college student, I can use anywhere between 2 and 5 different computers in a single day. Some of the school computers connect through a common user name, but they still don’t connect to my personal laptop.
Group projects become simpler and easier when group members have a common group on a social bookmarking site to post links relevant to the project. I like to use social bookmarking in combination with Google Docs (it also has a chat feature). I can link to a reference material and the project assignment page.
Additionally, you can have one tag for an organization or your school website. For instance, I have a link to the library page, career center page, registrar office calendar page, and school intranet. I also have links to course pages (i.e. professor’s blog and textbook companion website).

Do you use social bookmarking? Why and how?

Side Note: I love using StumbleUpon. When you like a page, you actually save a bookmark for the page. StumbleUpon is different from other sites because it recommends new sites for you. Also, a great cure for boredom.

Your Time To Speak


solider with mic

Image Credit: "master chief sings" by Ayton

PR OpenMic is a website that connects PR students, professors, and professionals. The site has a number of features that can give voice to and connect the users. The areas I liked most are explained below.

Videos

PR OpenMic has a great section on videos. One of my favorites illustrates Obama’s proposed budget cuts in pennies. This video makes Obama’s budget cuts seem insignificant in light of the overall budget. I especially enjoyed the side commentary that made the video really captivating.

I also found a video by Kent State that spoke to professors about PR vs. Marketing. I thought the video was informative and explained both sides well. My favorite part was defining PR and marking in under 10 words.

PR Web in Plain English was another video I found on the site. I’ve found that Plain English does an excellent job of simplifying complicated issues. This video explains how using the service PR Web can increase the exposure a single new release receives.

Blogs

PR OpenMic devotes a lot of content space to blogs. After accessing the home page, you can click on the blog link to blog posts by users. One of the down sides is that PR OpenMic seems to limit the number of words each blog can be. I was unsatisfied with the short posts. I did find that some users linked back to another blog site where a longer blog appeared.

One blog that I particularly enjoyed was Platform Magazine. I posted a comment on “Sarcasm So Works Best” by Katherine Baker. The blog talks about the recent success of Jennifer Aniston and her viral video for Smart Water. Read the blog and watch the video = time well spent!

Music

On their main home page along the right hand side, there’s a small section entitled “Music”. In this space you can find PR related podcasts. When I last accessed the site (March 10, 2011), there was a number of podcasts from “Inside PR.”

I also found a podcast by NPR on Social Media in the military. The podcast from Talk of the Nation interviewed Price Floyd from the Pentagon. He talked about the social media policies that the military adheres to.

What do you think?

Podcasting Is Really Cool!


Here are all the reasons I think so…

Modified Podcast Logo

Image Credit: "Modified Podcast Logo with My Headphones Photoshopped On" by Colleen AF Venable

The ability to listen to people talk on your iPod when you want to is extraordinary. I can’t recall the number of times I’ve been frustrated by talk show hosts that dribble on about nothing in the wee hours of the morning. Podcasts are cool because you can listen to what you want, when you want.

Podcasts come in a variety of different forms. Some are 30 minutes long, an hour, or even longer. Companies can create podcasts for consumers that would rather listen than read. On long commutes podcasts can be the perfect antidote to traffic.

Podcasts are also cool because podcast producers use comments from viewers in their show. I left a comment on “For Immediate Release” podcast #587, and my comment was mentioned in #588. There’s nothing cooler than hearing your name broadcasted across the car radio. I think commenting is one of the coolest parts of podcasting.

I used to listen to the Leaky Cauldron’s podcast. My favorites were the episodes where reporters from MuggleNet also chimed in. I think collaboration is a cool aspect of podcasting. You can produce the show by yourself, and then introduce new voices in later shows. I look forward to hearing a new voice on an old favorite. Think of it like guest stars on Glee.

Since I’ve started Prof. Nixon’s PR Strategies class I’ve begun listening to PR podcasts. I enjoy “For Immediate Release” the most. They offer the right balance of commentary and news for my taste. I also listen to “Inside PR,” and recently I began subscribing to “Grammar Girl.” These podcasts are cool because they offer more content than advertising. They also release podcasts on a very regimented schedule, which I find particularly helpful.

If you know of any other great podcast tips or shows I should be listening to, please post them in the comments area. I’m always looking to expand my knowledge basis.

Facebook Lets It All Hang Loose


New Facebook Terms Allows Confiscating Furniture

Image Credit: "New Facebook Terms Allows Confiscating Furniture" By HubSpot

 

Whenever you add the latest app on Facebook, do you ever consider what you’re allowing them access to? How valuable are your email and phone number?

In an article posted on Mashable.com, @SarahFKessler looked at Facebook’s decision to allow third-party apps to access individual user’s information.

Since I’ve started using Facebook, there have always been tons of apps that seem essential to my interaction on the site. From Farmville to AOL, I love the idea of connecting all my sites with a single login. I have fewer passwords to keep track of this way!

However, consumers of Facebook have long faced the paradox of privacy and connecting. We inherently can’t connect with people unless we share something with them.

On Saturday, Facebook will launch the first verison of their new privacy policy. It will be devoid of all the lawyer-ish jargon that some complain makes the current version hard to understand.

I don’t think most people will bother looking at it. After all, nobody reads EULA’s anymore either (if they ever read them…) Do you think Facebook and lawmakers should protect us from own ignorance about privacy?

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