PR, Social Media, and Everything in Between

Posts tagged ‘YouTube’

Guest Blogger: Whitney Gonzalez “Twitterville Review”


The following post was written by guest blogger Whitney Gonzalez. You can view the original post on her blog. I choose to share this blog with you in light of the recent changes Twitter has undergone.

Twitterville Review

What could be better than a book all about Twitter? I picked up Shel Israel’sTwitterville as part of a social media book assignment and enjoyed reading it. I learned a lot about Twitter’s beginnings and the different ways in which it was adopted.Twitter can be more of a listening tool than people think. One can Twitter search their name or company’s name and obtain accurate results of what’s being said out there about them or their company. It can be just about as accurate asGoogle Alerts.

Although it may seem like you are tweeting to the entire twitterverse, by using @replies and DMs (direct messages) one can make Twitter as intimate as a telephone conversation.

One thing that stood out from Twitterville was the Google “sucks” test. If you type your name or company’s name in Google and type “sucks” after it and a lot of results return, you just may “suck.”

Overall, Twitterville was a great book and anyone that has an interest in social media can benefit from reading this book. By learning about Twitter from a slightly different angle, students can benefit upon searching for a career in social media because they will be familiar with everything Twitter.

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Selling At The Big Game


Super Bowl Sunday boasted a lot of great commercials, and some were pretty terrible. There will be those that are remembered, and those that will be chalked up to overzealous ad creatives. Here are the best and the worst of Super Bowl Sunday 2011.

The Best

The Force (Darth Vader)

I have a personal connection to Volkswagen, so this ad really warmed my heart. I think little kids are great, and the best part is that the ad is genderless. Growing up, I would have worn a Vader mask if I could have gotten my hands on one.

Imported From Detroit

Eminem is cool. Detroit is somehow made cool. This ad made me tear up a little. I felt proud to be American. Also… I got the song stuck in my head for an hour afterwards. On the flip side, I don’t plan on buying a Chrysler anytime soon. Still a fantastic ad overall!

The Worst

Bud Light

The Bud Light commercials in general were all lack luster. They just seemed to stop short of the mark. As a legal adult, I will occasionally indulge in a beer or two with friends. However, none of these ads made me want to run out and buy one.

In fact, I felt the opposite way. I’ve recently become fascinated with Miller Light’s Vortex bottle. I point it out to friends whenever I see it at the store:

“Look how cool that is!”

“What does it do?”

“I think the beer comes out better or something…But it’s so cool!”

Maybe Bud Light should try something new with their bottles!

Groupon

Making light of the people of Tibet just to promote your internet consumer money saving company is never ok. I think they should have added something in the ad like “saving $30 meansyou can donate that money to charity.” They would have received less criticism.

I read an article by CNBC that interviewed the ad exec who produced the spot. Groupon had more than 50,00 new customers the day after the spot aired. So I guess Groupon got exactly what they aimed for. What does that say about the American Super Bowl viewing public?

Blog Comments


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Image Credit: "7" By zampano!!!

Insights: Another step forward for Radian6 and social media measurement

By Joseph Thornley

04/18/2011

Great post. I think it’s really great that Radian 6 let’s you incorporate other media monitoring sources. It seems very similar to Facebook connect. Facebook knows people use other social media sites, so they let you connect them all. In the end, Facebook and Radian 6 both deliver better service by encouraging users to look at their competition.

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Image Credit: "24" By Chester òÒÓó

Small Businesses Benefit Most From Social Media, Study Reveals

By Phil Mershon

04/18/2011

Great post! I think small business have a big advantage because customers can have a relationship with the owners themselves. You can talk to a real person on Twitter/Facebook/LinkedIn, then do business with that same person in real life. People love talking to people. For small businesses, quality is much more important than quantity of interactions.

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Image Credit: "23" By TheAlieness GiselaGiardino²³

The Biggest Mistake in User-Generated Content (Learning from LEGO)

By Joe Pulizzi

04/13/2011

Thanks for a great post! I agree with Mark that this post is really about what it takes to have an outstanding community. Sometimes companies get so excited to find the tools that they forget about the people. Sally Hogshead wrote a book called “Fascinate” that brands who aren’t seeing a lot a passion could use. She does a great job of breaking down the traits that can be used to generate brand loyalty.

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9 Companies Doing Social Media Right and Why

By Amy Porterfield

04/12/2011

Thanks for the great post! I like that you featured a B-to-B company in the post. I’ve found that they often have the most trouble figuring out where they should start. This post would be a great starting point. Another company that I think is doing a great job with Social Media is Chick-fil-a, a fast food chain the southeast. I’m a huge fan (no connection to the company). They feature a “human of the week” on their Cowz page, and offer rewards for loyalty.

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Google : 1 Facebook : 0

By Joe Citro

04/12/2011

Great post Joe! I think the Google has had a lot of flops with social media. Google just doesn’t get social media. They tried and failed with Google Wave (see Mashable’s infographic on the long history). I don’t think Google will go anywhere with their +1 either.I wish Google would team up with Facebook to create a better Facebook search though.

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Swagger Wagon

By Allie Dunne

04/09/2011

I love the Swagger Wagon video. I think Toyota hit gold with this video. I think it’s interesting that a lot of commercial companies have actually figured out what it takes to go viral. The Smart Water commercial with Jennifer Aniston was created to make light of videos going viral. Maybe half the trick to going viral is stating your intention of wanting to go viral in a humorous way.

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Image Credit: "19" By Leo Reynolds

Twitterville Review

By Whitney Gonzalez

04/09/2011

I liked this post a lot. I think the google “sucks” test is a great way to find out how people are talking about your company. Have you read “The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever” by Cliff Atkinson? It’s a great book about using Twitter during presentations. When we went to the Social Fresh Tampa Conference, they actually did this a lot. I think you’ll like “The Backchannel” since you liked “Twitterville”.

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Image Credit: “18” By Leo Reynolds

Surprise & Delight: Remind Customers You’re Paying Attention

By Kevin Dugan

04/04/2011

I think rewarding customers for brand loyalty is always great. I think if more companies did it, customers would be happier. Recently one of my favorite companies (Chick-fil-a) has taken on rewarding more. They don’t have a points program like Panera or anything. Instead they give loyal customers a chance to RVSP trying new products early. I think they’re program is effective because it encourages brand loyalty and creates excitement.

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Image Credit: "17" by Leo Reynolds

Use Infographics to Kill Press Releases

By Todd Defren

04/04/2011

I agree that infographics are awesome. As a consumer, I use infographics a lot. They’re great for presentations. However, I think you should always have a press release too! Never underestimate the value of SEO. It’s also very important to make sure the information you put infographic is worth sharing!

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Most Marketers Clueless About Social Media Conversations

By Amy Porterfield

03/18/2011

I agree that social media can be overwhelming. With so many different outlets it’s hard to keep up.

I think one question Amy left out is…Where are your customers? If your customers are using Facebook for 80% of conversations, then that’s where the company should invest.

Forrester Research offers a great resource called Consumer Technographics. They highlight usage by demographic on different social mediums. It’s a free service for the basics.

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Image Credit: "15" By Leo Reynolds

One phrase to kill from your writing, immediately

By Michael Sebastian

03/12/11

Thanks for the great post! I think there are lots more words out there. I want ‘interesting’ to go. When you say something is interesting you haven’t said anything at all. For example, “I thought the movie was interesting.” I have the same amount information as I did before. Are there any other unhelpful adjectives out there?

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Get…Smarter

By JCitro

03/10/11

Great post on the Smart Water video, Joe. I think you make a good point that Evian and Aquafina are going to have to set up there game to match Smart Water’s success. I think that viral videos have to be part of a larger campaign. I wonder what will be coming next. Maybe a Facebook page?

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Image Credit: "13" By Leo Reynolds

Sarcasm So Works Best

By Katherine Baker

03/10/11

First off, I want to say that I really enjoyed this article because I hadn’t heard about the video yet. I found this blog post through PR OpenMic.

I think Smart Water did a great job with this video. I think it was truly a stroke of genius.

I was wondering if you thought another company could use similar tactics to have much of the same success. Is the first parody of viral videos as effective as the second, third, and thirty-fourth? I think people will catch on and start ignoring them. Then again, viral videos have similar trends, but videos go viral every hour.

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Image Credit: "12" By Leo Reynolds

Nothing is More American Than Coke

By Melissa Rodriguez

03/01/11

The recent suits regarding products and their recipes seem to be flooding the news. Taco Bell and now Coke are facing more scrutiny than ever. I don’t think in the big picture the secret formula really matters. People buy coke, not for the taste, but rather the brand identity. I think coke will come out fine. After all, it’s faced bigger challenges (i.e. New Coke). Great post!

Clock number 11

Image Credit: "Clock number 11" By Leo Reynolds

Podcasts

By Alexis

03/01/11

Alexis, I personally like podcasts, but I was wondering whether you think a video is more valuable than a podcast. If many producers already upload their podcasts to video sites, wouldn’t it make more sense to make a video in the first place? I think that videos are more interesting than straight podcasts without pictures.

Image Credit: "Large N and number 10 in white" by Horia Varlan

How to Create Your Own Social Networking Community

By Kristi Hines

02/15/2011

I think that communities are great as long as you start them with a specific goal in mind. Increasing the conversation by reading what people write and commenting back should be the main purpose of any social media outlet. Also a big part of the research should be finding out whether your audience will engage through that medium. There’s nothing worse than spending time and effort on something nobody will use.

Image Credit: "9" by Leo Reynoldsby

Is Twitter to blame for the Ricky Gervais backlash?

02/15/2011

I think more hosts should take note of his performance. Gervais gave one of the most memorable performances as a host that I’ve seen. His jokes weren’t over the top, they were spot on. These actors get tons of awards for doing a great job at something they already get paid millions to do. I think good hosts are hard to come by. Let Gervais host another, and the ratings will be huge.

Is there any comedy that could have done it better?

Image Credit: "Eight ball" By mag3737

Inside PR 2.40 – Taking it to the people

By Yasmine

02/09/11

Hi I’m Megan Getter, and I’m a student of Prof. Barbara Nixon at Florida Southern College.

With regards to Kenneth Cole’s ‘Egypt’ tweet, if it was calculated then, Groupon used the same strategy. The now infamous Tibet commercial caused a lot of outcry. I found a CNBC article that interviewed the ad exec who created the spot.

He said they elicited the response they wanted with over 50,000 new sign-ups. What does this response say about the American Super Bowl viewing public?

Image Credit: "Sept" By mll

Too much Skins, Not Enough Advertising

By Melissa Rodriguez

02/02/11

I have to agree that a show like Skins seems bound not to last in America. Maybe if it was HBO, it might have worked. I think it’s interesting that the advertisers bought ad time without even looking into the program. It looks bad that they had an interest in the show in the first place. It’s crazy how quick Americans will jump on the bandwagon of a bad tv show.

Image Credit: "six" By jeangenie

The Movie That Changed Everything

By Alexis Gardner

02/02/11

I think the movie is great because it tells the story of our generation while we’re still living. I think it’s cool and pretty remarkable that a story about what is happening right now is getting huge props from the movie industry. I wonder what the movie of our children’s generation will look like. They will live in an era that will always have had Facebook.

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6 Buckets of Social Media Measurement

By Jason Peck

01/28/2011

Under engagement, you might also want to add original material produced by fans. Fans of some companies create original material like posts on their personal blogs, YouTube tribute videos, t-shirts, bump stickers, and more. These creative efforts can be a lot harder to measure if fans aren’t posting them on your pages.

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5 ways getting an MBA can help PR pros

By Jackson Wightman

01/28/2011

The article and all the comments were very helpful. I’m a junior completing my B.S. in PR. The college I’m at offers an MBA program, but doesn’t have any graduate level communication programs.

Does anyone know how an MBA compares to an actual communication graduate program?What are the pros and cons associated with MA in Public Relations?

Image Credit: "3" By Leo Reynolds

Got Passion?

By Brona Cosgrave

01/25/2011

I agree that without passion for your client and what they stand for, your campaign will always fall short. As an undergraduate PR student, I see a lot of projects that are only good because the campaign leader fails to energize the team. Experience can’t cover up for professionals who lack interest in what they’re selling.

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20 Common Grammar Mistakes That Drive Editors Nuts

By Jack O’Dwyer

01/20/2011

I think that you give the best explanation for effect v. affect. I’m a junior earning my BS on in communication, and I’ve found that my teachers have a difficult time explaining the rule. I think we get caught up in the exceptions and miss the intent of the rule altogether.

Image Credit: "1" By Leo Reynolds

Four Mobile Marketing Growth Areas

By Gini Dietrich

01/20/2011

I think there is a huge opportunity for more business to use SMS and mobile web. I’m a twenty year old college student, and I’ve found that I eat more at places that have a mobile site. I wish more restaurants had menus that were easier to pull up. My local Chick-Fil-A incorporates SMS into sales promotions. I love the offer of free food anywhere.

Hi I’m Megan Getter, and I’m a student of Prof. Barbara Nixon at Florida Southern College.

With regards to Kenneth Cole’s ‘Egypt’ tweet, if it was calculated then, Groupon used the same strategy. The now infamous Tibet commercial caused a lot of outcry. I found a CNBC article that interviewed the ad exec who created the spot.

He said they elicited the response they wanted with over 50,000 new sign-ups. What does this response say about the American Super Bowl viewing public?

Freaky About Social Media


I’m not a freak about social media (i.e. people who socialize more on the web than in real life), but I am a part of quite a number of social media…

I have a twitter account that I use to keep up with news from different non-profit organizations that interest me. I’m subscribed to too many news sources at the moment, so I’m looking at cutting those back.

I use my Facebook for almost everything. I find out about campus events, friend’s birthdays, post interesting links/photos/observations, send messages to various groups and individuals, and chat with friends. My favorite aspect is chat because past middle school most people don’t share their AIM, MSN Messenger, or whatever IM service they use like they share their phone number.

I use YouTube to follow my best friend’s Spain Vlog. She’s spending the semester in Spain, and it’s easier than making a Skype date to connect. Plus I can view her pictures faster on a video than I can on Facebook.

I also enjoy discovering new videos on YouTube. You never know what viral video will pop-up next, but you can always find them on YouTube. One of my favorites is Bed Intruder!

I think social media is very useful if you know the purpose of the medium in the first place. I never posted a video on YouTube, but I love sharing videos I’ve found.

The social medium I turn to the most when I’m bored is StumbleUpon. You choose topics, then click on the huge Stumble icon to find a random website. The more you stumble, the smarter your stumbles become, i.e. sites become more of what you like. You can also add sites to Stumble’s archive when you discover interesting sites on your own. StumbleUpon is better than Facebook for college students procrastinating or looking for their next blog topic.

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