Fake Twitter accounts can be annoying, and sometimes they can be ingenious. The idea of a fake twitter account is acting like someone believable enough that everyone thinks you are that person.
Everyone wants to follow them to see what amusing tweets they post next, so they end up having real influence. @BronxZooCorba has an influence on Klout of 88 with over 50,000 unique tweets. @Darthvader has a Klout of 78.
These fake twitter accounts (see also parody twitter accounts) work because the voice is unique and authentic. Imagine if a school mascot, like Florida Southern‘s Mocise, talked about campus events in a voice unique to the mascot.
Take for instance @BronxZooCorba. The Bronx Zoo had a corba escape. The Twitter account is the corba’s encounters throughout the city. Even after the real corba was captured, the tweets continued.
The snake visits ball games and comments on tourists. This account has the potential to be a great asset to the NYC bureau of tourism or business.
I think there is real potential for a business with a mascot or spokesperson to create a fake twitter account to generate publicity and leads.
What’s your favorite fake twitter account?
UPDATE: PR Daily posted an article that gives the 3 social media lessons from @bBronxZooCorba. You can read the article here.