Google has taken the next step forward with maps. Google Map Maker has come to the United States. People can now add locations, edit locations, create routes, and more.
Google Map Maker expands Google Maps from an infomative media with potential for users to share, to media that relies on collaborative use. Imagine if Google Map Makers partnered with a LBS like Foursquare. Users could create trails to follow, and remove fake locations. I think there’s a great potential to introduce its own LBS system as well.
One of the features Google Map Makers advertises in the short Youtube video is the ability to map out a campus. I added the Chatlos Communication Building to the Florida Southern College campus. Check back in a few days to see if you can find it!
I imagine that with the summer quickly approaching, more of my peers will add locations to our campus. To date, there’s one specific location mapped on the campus. Do you plan on adding any locations?
This post features guest blogger Joe Citro. Joe is a senior at Florida Southern College majoring in Advertising. You can read the original post on his blog. Joe talks about google’s newest foray into social media with the +1 button.
Google : 1
Facebook : 0
Today everyone asks did you “like” my status or “like” my pictures? The real question is will “like” still even be used? Today Google announced its rival version of the like button, the +1. This Google button will allow anyone to basically “like” something when searching for it.
The results from searching for something on Google are in the thousands, but with this +1 system you will be able to see how many people found a certain site helpful. These tips will not only make your life easier but will give you the motivation to +1 a site that not many people have visited.
The goal is to +1 every site on the web allowing users to make an easier decision when it comes to questions of uncertainty while surfing the internet based off other peoples recommendations and +1′s. You not only share this information with your friends and family but with the world, telling everyone I approve of this website!
I’m sure there are some kinks, such as how to regulate who +1′s a site more than once or how do you + 1 something if you want you identity to be private. So is time running out for the facebook “like” or is +1 going to sink? Time will ultimately decide for us but until then I think people will use both services.
Viral videos – those videos that you watch on YouTube at least five times, and share with your friends as soon as you find them… and so does everyone else.
From Rebecca Blacks sad attempt at music video to Auto Tune the New’s hit “Bed Intruder” viral videos are as varied as the people who watch them. One of the simplest videos to go viral is “David After the Dentist.”
To go viral, a video needs authenticity (keep it real) and humor (make us laugh).
Authenticity – keep it real! Don’t play it up by begging for it to go viral. You have to create quality content before anyone will share your video (hint: sharing is a huge part of going viral)
Humor – make us laugh. By us, I mean who ever your target audience is. Don’t try to appeal to everyone. You will fail that way. Viral videos can be used as a marking strategy if you figure out the formula for your audience.
You can’t really plan a viral video. You can try, but there’s never a guarantee of success. Smart Water took a chance with “Jennifer Aniston Sex Tape”
My favorite videos are actually music videos.
- Bed Intruder
I love this video because the song is so catchy! Who can resist the lines? I think the Gregory Brothers are very talented (proof seen below). Antoine Dodson (the main singer in the video) received a lot publicity after this video. The song can be found on iTunes where it’s a hit too.
- Swagger Wagon
I think Sienna’s swagger wagon video is interesting because it was create over a year ago, and recently made it around the web again. People have been talking about it on the web these past two months with increasing frequency. Compared to the 70 million hits Bed Intruder has accumulated, this video is a lightweight. I like it because it’s atypical. I haven’t seen anything quite like it anywhere else on the web. Plus, I can easily imagine my parents stepping in a swagger wagon when I was six years old.