PR, Social Media, and Everything in Between

Posts tagged ‘Klout’

Users In Disguise: Fake Twitter Accounts


Ridiculous

Image Credit: "Ridiculous" By victoriafee

Fake Twitter accounts can be annoying, and sometimes they can be ingenious. The idea of a fake twitter account is acting like someone believable enough that everyone thinks you are that person.

Everyone wants to follow them to see what amusing tweets they post next, so they end up having real influence. @BronxZooCorba has an influence on Klout of 88 with over 50,000 unique tweets. @Darthvader has a Klout of 78.

These fake twitter accounts (see also parody twitter accounts) work because the voice is unique and authentic. Imagine if a school mascot, like Florida Southern‘s Mocise, talked about campus events in a voice unique to the mascot.

Take for instance @BronxZooCorba. The Bronx Zoo had a corba escape. The Twitter account is the corba’s encounters throughout the city. Even after the real corba was captured, the tweets continued.

The snake visits ball games and comments on tourists. This account has the potential to be a great asset to the NYC bureau of tourism or business.

I think there is real potential for a business with a mascot or spokesperson to create a fake twitter account to generate publicity and leads.

What’s your favorite fake twitter account?

UPDATE: PR Daily posted an article that gives the 3 social media lessons from @bBronxZooCorba. You can read the article here.

How do I measure this stuff anyway?


After taking an entire semester to study the use of social media for Public Relations, I know a few trillion reasons why and how social media can be useful.

measurement

Image Credit: "February 15, 2011" By Beto Ruiz Alonso

One of the most interesting things to learn has been how you can measure the success of social media campaigns. Measurement is obviously important if you want to be paid because companies want to know the bottom line before they spend money.

Social Media Examiner offers some great tips on how to create a strategy to measure social media. Remember that analytics mean nothing if you’re not measuring the right thing.

Here’s a breakdown of some useful, free ways to measure your reach through websites, Facebook, and twitter.

Google Analytics – Arik Hanson wrote a great post on his blog to explain 5 uses to measure blog activity

Facebook Insights – tool on Facebook that provides great statistics for pages

Klout – measures individual twitter accounts

What are some other great tools that PR agents can use free?

 


This post was sparked by an article on PR Daily.

Is Anybody Listening?


Image Credit: "Twitter Follower Mosaic" By joelaz

So does anyone care what you think? If so, does your influence really matter?

When it comes to social media the answer is an overwhelming YES! The Wall Street Journal wrote an article about social media influencers. These are the people that have the most influence over others on the web. They get all kinds of cool prizes and freebies from companies that want them to say good things about their brands.

I was wondering though… does social media influence equal influence in the real world? Do these people have the same influence on Twitter as they do on Capitol Hill, Wall Street, and Hollywood?

I think the answer is again yes. People like Barack Obama, Bill Gates, and Lady Gaga make powerful statements that ripple through their spheres of influence. For Barack Obama, I would argue that his immense social media influence was a primary factor in how he got elected.

I was being conceited and looked up my own score. @Megangetter has a score of 10 on Klout. Not so impressive. I was disappointed it wasn’t higher, but then realized that I don’t use twitter very often. Maybe one day it will be in the sixties. For now, 10 is fine with me.

 

Update: My Klout Score on March 29, 2011 was 29.  53 Reach | 14 amplification | 37 network

Classification – Dabbler

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