PR, Social Media, and Everything in Between


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The past two weeks at VISTE have been fabulous. Last week was commodity pick-up week. I ran around the warehouse taking photos. I was having a great time, and my pictures turned out awesome. I love the sunburst in these photos!

I also went out to deliver pancakes to clients. I took pictures inside the kitchen and while I was on the road with a fellow volunteer. The clients were so sweet. One family even had their breakfast table set up: ready in wait for our pancakes.

This week I gave my internship presentation for class, worked a ton of the newsletter that will be going this summer, and reveled in everything that is VISTE. These tasks required lots of photos, even ones of staff in the office. Ellen was very patient with me. Thank you Ellen!

School is picking up, so I’ve been trying to keep my head above water. Walking into VISTE in the morning is always the highlight of my day. I know what to expect now: the unexpected! I uploaded my presentation to Slide Share, and I’ll presenting it again to the VISTE staff in two weeks. Though I have about a month and half  left at my internship, I already know I’m going to miss VISTE when I leave.

 


I would like to introduce Juila Crune. I met Julie on a home visit with Ellen at VISTE. Juila is a wonderful woman with an immanculatnet home. She touched my heart in ways I can’t even begin to describe. Here is her story:

When radio was a hallmark of every living room and television was a novelty of moving pictures, Julia Crune entered the world. Graduating from college in the 1950s as an art major, Crune could not imagine working in television.

Born on July 23, 1932, Crune had an artist’s hand from the beginning. Eager to turn her talent into profitable profession, Crune earned a B.A. from Missouri Western State University.

Crune applied for a position at a department store to design in-store advertisements. She was passed up for the position because she lacked experience.

In a desperate attempt to get any kind of job after graduation, Crune applied for a opening at a television station in Fort Wayne, Indiana. Crune’s only experience in TV was a course she had taken her last semester as an elective. She was hired on the spot.

“I told them I just graduated,” Crune said, “ I just took a course in TV and writing commercials, and they hired me right there. Television was so new.”

Crune worked in Fort Wayne for over a year before moving out to Texas to work for a local station.

“I went to visit my former roommate in Texas. While I was down there I went to the tv station down there just to visit. They asked if I’d be interested in a position,” Crune said.

After a few years working for broadcast stations, Crune took a position at an advertising agency. The experience was lackluster for Crune.

“I worked briefly, 3 months, for an agency. They didn’t like me, and I didn’t like them. I missed writing my commercials, then going down to the studio and watching them being processed,” Crune said.

On a visit to see her parents in Ohio, Crune was offered a job at the local newspaper.

“The local paper came to see me and offered me a job. I decided I was tired of being in Texas, so I decided to stay there,” Crune said.

Crune found more than new job in Ohio. She fell in love with her mailman.

“Dean’s mother would always say, ‘If I had known what was going on, I would have had his route changed,’” Crune said.
Crune married Dean and took on a series of part time jobs to fill her time. Crune said she enjoyed her role as a full time mom.

Reflecting back on how advertising has evolved, Crune said that little has changed.

“It’s much more sophisticated. There’s so much more to do, but it’s basically the same – still selling product,” Crune said.

The best part of working in advertising for Crune was the people.

“I think the thing that I enjoyed was all the people I met. There were so many interesting people. I would interview people about their businesses and learn all about them,” Crune said.

Now 79 years old, Crune suffers from dementia and severe short-term memory loss. While she may not remember what she did the day before, her memories of working in advertising are still vivid.

“My memory is getting bad, and I’m trying to hang on to what I can,” Crune said.

“A lot of things I can’t remember, but I remember working.”


When I first heard about VISTE, I was eager to take on a new challenge and do my best as an intern. In just under two months, I have learned more than I could have possibly imagined. I’ve written a proclamation for the City of Lakeland to declare April Volunteer Month, a press release with another on the way, and started planning the Annual Volunteer Luncheon.

My favorite task to date has been working on the new VISTE website. After taking a cursory glance at the website, you’ll know why we need something more. Our website tells you about VISTE, but lacks pictures, a press information, a calendar, and the general ability to adapt as the organization changes.

The new website will be launched in April. Stay tuned to the blog to catch a glimpse of some of the changes. The website will be more user friendly for volunteers, clients, and supporters. If you have any suggestions to improve the website, please leave a comment. The more feedback we can get, the more we’ll be able to help you.

Later this week I’ll be posting an interview with client who worked in television during the 50s.

VISTE Ball Spectacular


The room looked as green as golf course when guests enter the room. VISTE Ball 2012 took over Tiger Town, Lakeland, and the hanger became an indoor golf spectacular. VISTE Ball featured indoor Birdeball® games, putting, auctions, and enough food and drinks to feed everyone twice.

I had a great time running around taking hundreds of photos. All the photos are uploaded to the VISTE Facebook page. My favorite photo featured in this blog is a close up of the VISTE ball we used for the indoor games.
The highlight of the evening was the live auction with Jen Leigh auctioning off Polk County Sheriff Grady Judd. Other live auction items included dinner for 22, one week in Paris, and a one week stay in New York City Penthouse. While the price bracket was much too high for a student like me, maybe one day I’ll be able to afford the vacations in exotic places.

We also auctioned off a 1979 Pontiac Trans Am. I took a picture inside the car after the event. One of the perks of being an intern!

Other special events included a $10,000 hole in one (the lucky putter golfer didn’t even come close) and a golf simulator event.

I’d like to thank my sisters from AOII Kappa Gamma and members of the Florida Souther College Lambda Pi Eta (communication honor society) for helping with the event. You rock!

AOII Makes Her Day


This past Saturday my sorority sisters and I helped clean the home a  VISTE client. Nancy Lanterman has been confined to a walker and motorized chair for a number years and hasn’t been able to clean her home since her husband passed away. Piled under years of clothes, dust, and dirt, Ms. Lanterman didn’t even know where to start.

I met Ms. Lanterman on a visit to deliver her commodities, and she was embarrassed by the sight of her home. She told me she was too prideful to ask for help in the past, but when Ashley suggested coming out to cleanup she welcomed us with open arms.

With the help of more than 10 other women, we scrubbed, polished, and organized Ms. Lanterman’s home and improved the living conditions significantly. My sister Tricia pointed out to me afterwards that more than half of our sisters stayed longer than we had orginally agreed upon. They wanted to make sure everything was done before we left.

On Monday, I called Ms. Lanterman about the project to get a quote for a press release about the event. Ms. Lanterman said, “I’m so relieved. There’s a lot that has to be done yet, but I’m going to go through it. I’m so pleased and thankful for all the help.”

Everyone loved helping sweet Ms. Lanterman, and we enjoyed spending time with each other. A lot of times, we as Greeks lose touch with who we are helping because we don’t see them in person. This project gave us the chance to meet the person we were helping. We knew we were making an small but powerful impact on her life. I’m incredibly proud to be a member of Alpha Omicron Pi, and I love my internship at VISTE.

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