Selling At The Big Game

Super Bowl Sunday boasted a lot of great commercials, and some were pretty terrible. There will be those that are remembered, and those that will be chalked up to overzealous ad creatives. Here are the best and the worst of Super Bowl Sunday 2011.

The Best

The Force (Darth Vader)

I have a personal connection to Volkswagen, so this ad really warmed my heart. I think little kids are great, and the best part is that the ad is genderless. Growing up, I would have worn a Vader mask if I could have gotten my hands on one.

Imported From Detroit

Eminem is cool. Detroit is somehow made cool. This ad made me tear up a little. I felt proud to be American. Also… I got the song stuck in my head for an hour afterwards. On the flip side, I don’t plan on buying a Chrysler anytime soon. Still a fantastic ad overall!

The Worst

Bud Light

The Bud Light commercials in general were all lack luster. They just seemed to stop short of the mark. As a legal adult, I will occasionally indulge in a beer or two with friends. However, none of these ads made me want to run out and buy one.

In fact, I felt the opposite way. I’ve recently become fascinated with Miller Light’s Vortex bottle. I point it out to friends whenever I see it at the store:

“Look how cool that is!”

“What does it do?”

“I think the beer comes out better or something…But it’s so cool!”

Maybe Bud Light should try something new with their bottles!

Groupon

Making light of the people of Tibet just to promote your internet consumer money saving company is never ok. I think they should have added something in the ad like “saving $30 meansyou can donate that money to charity.” They would have received less criticism.

I read an article by CNBC that interviewed the ad exec who produced the spot. Groupon had more than 50,00 new customers the day after the spot aired. So I guess Groupon got exactly what they aimed for. What does that say about the American Super Bowl viewing public?