PR, Social Media, and Everything in Between

Where in the World is…?

In a world of increasing connectivity, location-based services are the next step in social networking. With sites like Foursquare, individuals can check-in to locations via their cell phone. You can see friends nearby, and sometimes swoop in on special deals.

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I was discourage when I first learned about foursquare. As a college student, my mom graciously pays for my cell phone service. That doesn’t include a smart phone. Most lBS are only compatible with smart phones. When I went on the four square website, I found a video that explained foursquare (Howcast and wordpress don’t communicate well, so I was unable to post it.)

I’m going to start engaging with foursquare via text message! What do you think of IBS applications?

Business Perks

I recently attended the Social Fresh Tampa where @SchneiderMike gave a presentation on LBS. He’s co-author of “Location Based Marketing for Dummies” (buying this book for myself soon). He talked about the different way companies can engage consumers beyond check-ins.

1.      Content (i.e. Photos, tips, and recommendations)

2.      Activities (i.e. Challenges and games)

3.      Rewards (i.e. points, coupons, and free stuff!)

@SchneiderMike also highlighted the importance of making sure the rewards are cool and available to everyone. For example, Ben & Jerry’s has a special for everyone: 3 scoops for $3 (the mayor gets an extra scoop for free of course).

Sad Face of LBS

Eric Leist wrote all about the future LBS in the blog post “Beyond The Checkin: A Look At The Future of Location Based Services.” Leist points out that on drawback of LBS are the privacy issues. LBS check-ins might one day be linked to the swipe of a loyalty card. But do you really want everyone to know where you shopped and what you bought?

Another potential drawback dealing with privacy issues would be the ability for someone to track your movements. Stalking suddenly just became a whole lot easier. If you use LBS, are you concerned about privacy?


Comments on: "Location-Based Services: I’M HERE!" (3)

  1. Thanks for the mention, Megan. I want to clarify something from the Bostinnovation article you’re citing. When I talk about tying LBS to loyalty cards and purchase data, I very much doubt that that would ever happen publicly. You’d never want to share “where you shopped and what you bought” with everyone. Rather, a private give-to-get exchange will take place between brands and consumers. It’s not a matter of whether or not you want to share, it’s a matter of what you would exchange for your personal data.

    So if I asked you for the footstream of everywhere you shopped and everything you bought, you’d tell me no. But if I said I’d give you an American Express gift card for it, you might say maybe. If I said the gift card was for $150, you might still say no. If I said it was for $300, you might start to consider it, especially if I promised not to share the data with anyone else. We all have a threshold on personal data. It’s not a black and white situation.

    • Eric, I appreciate your feedback. It’s a subtle yet important difference that you point out. The possibilities are endless. Imagine if people could check in with their credit cards. I wonder what the threshold would be then.

  2. Megan, I agree with you on the fact that location based services are the new upcoming thing to social media. However, my only drawback from this “App” is that people seem to know where you are at all times. Yes the perk of getting free stuff is awesome, but scary at the same time. I know I have not “checked-in” at any particular place before because any one can see the information when it is uploaded to your Facebook or Twitter and that makes me cringe. I think it has great perks like I said, but I know I probably won’t take part in it anytime soon.

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