PR, Social Media, and Everything in Between


Brona Cosgrave wrote on his blog about the “PR Client’s Bill of Rights,” and added two more additional points to the list of eight:

Image Credit: "88 Prosperity_7850" By Daniel Cheah

1.You have the right to measurable results or at least deliverables that can be met.

2. You have the right to be represented professionally.

3. You have the right to be represented by someone that actually knows your food, your book, your product.

4.You have the right to expect your PR professional to understand social media.

5. You have the right to expect your PR person to tailor their communications to the audience.

6. You have the right to a PR person that will not inconvenience the people with whom you are trying to build good
relationships.

7. You have the right to a PR professional who will be smart about working for you.

8. You have the right to a PR professional that accurately and completely represents what s/he claims to represent.

9. You have the right to be represented by someone who shares your passion and enthusiasm.

10. You have the right to work with a PR team that is fun!

Cosgrave suggests that the PR professional should have passion for their clients.

I think that any job should include 50% work and 60% passion to equal 110% quality work. If you love your job and your clients, prosperity will come your way!

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Comments on: "Passion precedes prosperity for PR professionals" (1)

  1. Out of all the “PR Clients Bill of Rights” the 9th one is the most important to me. You want to have a great relationship with those managing your public relations efforts. in order for this to happen you want to make sure that those doing all your PR share the same passion and dedication as you. I’ve worked in groups where people don”t care as much and unfortunately the group as a whole loses interest and doesn’t reach there full potential. Passion and hard work are my key ingredients to success! Great read and article!

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