By Joseph Thornley
Great post. I think it’s really great that Radian 6 let’s you incorporate other media monitoring sources. It seems very similar to Facebook connect. Facebook knows people use other social media sites, so they let you connect them all. In the end, Facebook and Radian 6 both deliver better service by encouraging users to look at their competition.
By Phil Mershon
Great post! I think small business have a big advantage because customers can have a relationship with the owners themselves. You can talk to a real person on Twitter/Facebook/LinkedIn, then do business with that same person in real life. People love talking to people. For small businesses, quality is much more important than quantity of interactions.
By Joe Pulizzi
Thanks for a great post! I agree with Mark that this post is really about what it takes to have an outstanding community. Sometimes companies get so excited to find the tools that they forget about the people. Sally Hogshead wrote a book called “Fascinate” that brands who aren’t seeing a lot a passion could use. She does a great job of breaking down the traits that can be used to generate brand loyalty.
By Amy Porterfield
Thanks for the great post! I like that you featured a B-to-B company in the post. I’ve found that they often have the most trouble figuring out where they should start. This post would be a great starting point. Another company that I think is doing a great job with Social Media is Chick-fil-a, a fast food chain the southeast. I’m a huge fan (no connection to the company). They feature a “human of the week” on their Cowz page, and offer rewards for loyalty.
By Joe Citro
Great post Joe! I think the Google has had a lot of flops with social media. Google just doesn’t get social media. They tried and failed with Google Wave (see Mashable’s infographic on the long history). I don’t think Google will go anywhere with their +1 either.I wish Google would team up with Facebook to create a better Facebook search though.
By Allie Dunne
I love the Swagger Wagon video. I think Toyota hit gold with this video. I think it’s interesting that a lot of commercial companies have actually figured out what it takes to go viral. The Smart Water commercial with Jennifer Aniston was created to make light of videos going viral. Maybe half the trick to going viral is stating your intention of wanting to go viral in a humorous way.
By Whitney Gonzalez
I liked this post a lot. I think the google “sucks” test is a great way to find out how people are talking about your company. Have you read “The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever” by Cliff Atkinson? It’s a great book about using Twitter during presentations. When we went to the Social Fresh Tampa Conference, they actually did this a lot. I think you’ll like “The Backchannel” since you liked “Twitterville”.
By Kevin Dugan
I think rewarding customers for brand loyalty is always great. I think if more companies did it, customers would be happier. Recently one of my favorite companies (Chick-fil-a) has taken on rewarding more. They don’t have a points program like Panera or anything. Instead they give loyal customers a chance to RVSP trying new products early. I think they’re program is effective because it encourages brand loyalty and creates excitement.
By Todd Defren
I agree that infographics are awesome. As a consumer, I use infographics a lot. They’re great for presentations. However, I think you should always have a press release too! Never underestimate the value of SEO. It’s also very important to make sure the information you put infographic is worth sharing!
By Amy Porterfield
I agree that social media can be overwhelming. With so many different outlets it’s hard to keep up.
I think one question Amy left out is…Where are your customers? If your customers are using Facebook for 80% of conversations, then that’s where the company should invest.
Forrester Research offers a great resource called Consumer Technographics. They highlight usage by demographic on different social mediums. It’s a free service for the basics.
By Michael Sebastian
Thanks for the great post! I think there are lots more words out there. I want ‘interesting’ to go. When you say something is interesting you haven’t said anything at all. For example, “I thought the movie was interesting.” I have the same amount information as I did before. Are there any other unhelpful adjectives out there?
Great post on the Smart Water video, Joe. I think you make a good point that Evian and Aquafina are going to have to set up there game to match Smart Water’s success. I think that viral videos have to be part of a larger campaign. I wonder what will be coming next. Maybe a Facebook page?
By Katherine Baker
First off, I want to say that I really enjoyed this article because I hadn’t heard about the video yet. I found this blog post through PR OpenMic.
I think Smart Water did a great job with this video. I think it was truly a stroke of genius.
I was wondering if you thought another company could use similar tactics to have much of the same success. Is the first parody of viral videos as effective as the second, third, and thirty-fourth? I think people will catch on and start ignoring them. Then again, viral videos have similar trends, but videos go viral every hour.
By Melissa Rodriguez
The recent suits regarding products and their recipes seem to be flooding the news. Taco Bell and now Coke are facing more scrutiny than ever. I don’t think in the big picture the secret formula really matters. People buy coke, not for the taste, but rather the brand identity. I think coke will come out fine. After all, it’s faced bigger challenges (i.e. New Coke). Great post!
Alexis, I personally like podcasts, but I was wondering whether you think a video is more valuable than a podcast. If many producers already upload their podcasts to video sites, wouldn’t it make more sense to make a video in the first place? I think that videos are more interesting than straight podcasts without pictures.
By Kristi Hines
I think that communities are great as long as you start them with a specific goal in mind. Increasing the conversation by reading what people write and commenting back should be the main purpose of any social media outlet. Also a big part of the research should be finding out whether your audience will engage through that medium. There’s nothing worse than spending time and effort on something nobody will use.
I think more hosts should take note of his performance. Gervais gave one of the most memorable performances as a host that I’ve seen. His jokes weren’t over the top, they were spot on. These actors get tons of awards for doing a great job at something they already get paid millions to do. I think good hosts are hard to come by. Let Gervais host another, and the ratings will be huge.
Is there any comedy that could have done it better?
Hi I’m Megan Getter, and I’m a student of Prof. Barbara Nixon at Florida Southern College.
With regards to Kenneth Cole’s ‘Egypt’ tweet, if it was calculated then, Groupon used the same strategy. The now infamous Tibet commercial caused a lot of outcry. I found a CNBC article that interviewed the ad exec who created the spot.
He said they elicited the response they wanted with over 50,000 new sign-ups. What does this response say about the American Super Bowl viewing public?
By Melissa Rodriguez
I have to agree that a show like Skins seems bound not to last in America. Maybe if it was HBO, it might have worked. I think it’s interesting that the advertisers bought ad time without even looking into the program. It looks bad that they had an interest in the show in the first place. It’s crazy how quick Americans will jump on the bandwagon of a bad tv show.
By Alexis Gardner
I think the movie is great because it tells the story of our generation while we’re still living. I think it’s cool and pretty remarkable that a story about what is happening right now is getting huge props from the movie industry. I wonder what the movie of our children’s generation will look like. They will live in an era that will always have had Facebook.
By Jason Peck
Under engagement, you might also want to add original material produced by fans. Fans of some companies create original material like posts on their personal blogs, YouTube tribute videos, t-shirts, bump stickers, and more. These creative efforts can be a lot harder to measure if fans aren’t posting them on your pages.
By Jackson Wightman
The article and all the comments were very helpful. I’m a junior completing my B.S. in PR. The college I’m at offers an MBA program, but doesn’t have any graduate level communication programs.
Does anyone know how an MBA compares to an actual communication graduate program?What are the pros and cons associated with MA in Public Relations?
By Brona Cosgrave
I agree that without passion for your client and what they stand for, your campaign will always fall short. As an undergraduate PR student, I see a lot of projects that are only good because the campaign leader fails to energize the team. Experience can’t cover up for professionals who lack interest in what they’re selling.
By Jack O’Dwyer
I think that you give the best explanation for effect v. affect. I’m a junior earning my BS on in communication, and I’ve found that my teachers have a difficult time explaining the rule. I think we get caught up in the exceptions and miss the intent of the rule altogether.
By Gini Dietrich
I think there is a huge opportunity for more business to use SMS and mobile web. I’m a twenty year old college student, and I’ve found that I eat more at places that have a mobile site. I wish more restaurants had menus that were easier to pull up. My local Chick-Fil-A incorporates SMS into sales promotions. I love the offer of free food anywhere.