After taking an entire semester to study the use of social media for Public Relations, I know a few trillion reasons why and how social media can be useful.
One of the most interesting things to learn has been how you can measure the success of social media campaigns. Measurement is obviously important if you want to be paid because companies want to know the bottom line before they spend money.
Here’s a breakdown of some useful, free ways to measure your reach through websites, Facebook, and twitter.
Facebook Insights – tool on Facebook that provides great statistics for pages
Klout - measures individual twitter accounts
What are some other great tools that PR agents can use free?
This post was sparked by an article on PR Daily.